Notetracks is an innovative cloud-based platform designed to streamline audio collaboration for students and professionals by enabling precise track annotations. During its critical early startup phase, I collaborated closely with the founder, delivering high-fidelity prototypes and strategic marketing materials. My key contributions included:
Select items (★) are detailed below to showcase specific examples.
I designed commenting features that allowed users to interact precisely within the audio track. It also allowed users to incorporate emojis, text, voice notes, or attachments. This multi-modal interaction deepened user engagement by accommodating various communication preferences, enhancing the platform's usability and collaborative potential.
I designed a Replies panel that aggregated all responses to a comment to provide a cleaner viewing experience.
Key benefits include:
Due to the heavy engineering scope of the Replies panel, we needed to split this effort into phases to manage scope effectively. Therefore, Phase 1 closely resembles the existing replying framework.
In designing the commenting features, I also focused on enhancing the onboarding experience for guest users. Recognizing the importance of firsthand interaction, I enabled full access to commenting features for guests to demonstrate the platform's ease of use. To convert guest interactions into active engagements, I implemented a sign-up flow that activates when guests attempt to submit a comment. This flow overlays only part of the screen, keeping the user's comment in view to maintain engagement and context.
I designed the sign-up flow to request only an email in the initial step to avoid overwhelming new users, leveraging it for both simplicity and security through multi-factor authentication. After users enter their verification code and become more invested, I then prompt them for their name and password. This phased approach minimizes entry barriers, enhancing user investment and reducing initial friction in the sign-up process.
For each editing feature, I delivered a comprehensive prototype, detailed screens for every flow, and clear guidelines to ensure engineers fully grasped the intended interactions and triggers. In designing these features, I conducted thorough research on leading audio engineering platforms like Ableton to ensure our user interactions were both intuitive and familiar to industry professionals. Wherever ambiguity could arise, I strategically implemented tooltips to enhance clarity and user experience.
Below are selected examples of the editing features I designed:
During my tenure, I redesigned the Pricing page to enhance user engagement and decision-making. The new design incorporates intuitive toggles between monthly and annual views, allowing users to easily compare plan benefits and differences. To further aid in decision-making and boost user confidence, I integrated a section for FAQs and testimonials, providing prospective users with valuable insights and encouraging them to try the platform.
These were fun!
Beyond just working on designs for the audio collaboration interface and website, I also created a number of marketing assets, working with the founder to come up with taglines and creating multiple versions to see which one made the biggest impact.